In the News
THOR Financial Technologies featured across the industry's leading financial media outlets.
Video Appearances
Defense in a Volatile Market with the THIR ETF
Brad Roth discusses defensive positioning strategies using systematic rotation during periods of elevated market volatility.

THOR Financial CIO offers a pair of systematic ETFs for a volatile market
Brad Roth sits down with InvestmentNews to highlight the systematic approach of THOR ETFs in a volatile market.
“We built these ETFs to do one thing — take emotion out of the equation and let the data drive every decision.”

Investment Strategies for the Modern Market
Brad Roth discusses investment strategies with Ryan Nauman of Zephyr.
“The biggest edge an advisor can give their clients isn't stock picking — it's removing behavioral bias from the process.”

ETF 360: Brad Roth of THOR Funds discusses THLV and THIR
In-depth discussion of both THOR ETF strategies.
“Our signal processing technology was built to detect regime changes before they show up in the headlines.”
Thor Financial Technologies: Using Smart Algorithms to Tackle Market Volatility
Live at NYSE discussing algorithmic strategies for managing market volatility.
“Every other industry uses technology to improve outcomes. It's time investing did the same.”

Schwab Network's The Watch List - Market Breadth Expanding
Discussion on market breadth widening beyond the Magnificent 7.
“Market breadth expanding is a healthy sign — it means the rally has legs beyond just a handful of names.”
Rotation Out of Large Caps Healthy; Tech Reached Its Limit For Now
Brad discusses rotation out of large caps and tech limits.
“Rotation out of large caps is healthy — tech reached its limit for now, and the market is telling you to look elsewhere.”
Will Inflation Data Prevent Fed Rate Cuts? Insights from Brad Roth
Brad Roth provides analysis on inflation dynamics and their potential impact on Federal Reserve rate policy.

Trading 360
Trading and market discussion.

ETF Leaders: Brad Roth at Exchange 2023
NYSE's Judy Shaw interviews Brad Roth at Exchange 2023 conference.
“Signal processing in finance works the same way it does in defense — filter the noise, find the signal.”

What's the Fund?: THOR Low Volatility ETF
Deep dive into the THOR Low Volatility ETF strategy.
“Low volatility doesn't mean low returns — it means smarter returns with less drawdown.”
Risk Management Strategies: Hard Assets and Low-Volatility ETFs
Discussion on value investing, commodities, and hard assets for portfolio hedging.
“Hard assets and low-volatility strategies are the foundation of real risk management.”
Articles & Features
Behind the Ticker Podcast Launches on ETF.com
Announcement of Behind the Ticker podcast launching on ETF.com.
“Behind the Ticker gives advisors a front-row seat to how the most innovative ETFs are actually built and managed.”
THOR Financial Technologies: Brad Roth Brings Behind the Ticker Podcast to ETF.com
Announcement of the Behind the Ticker podcast's new distribution partnership with ETF.com.
Q&A with Brad Roth, CIO of UX Wealth Partners and Co-Founder of THOR Financial Technologies
In-depth Q&A interview covering Brad Roth's dual role as CIO of UX Wealth Partners and co-founder of THOR Financial Technologies.
UX Wealth Partners Welcomes Brad Roth as Chief Investment Officer
Announcement of Brad Roth's appointment as CIO of UX Wealth Partners.
BX Partners Adds THOR SDQ 25 Strategy
BX Partners announces the addition of THOR's SDQ 25 strategy to their platform.
Little Reasons, Big Consequences
Brad Roth's book on how small decisions compound into significant outcomes in investing and life.
Bradley Roth — ETF Central Author
Brad Roth's author page on ETF Central, featuring his Ask the Manager column and ETF industry analysis.
NYSE's ETF Leaders: THOR Financial Technologies & Brad Roth
Feature profile on Brad Roth and THOR Financial Technologies as part of NYSE's ETF Leaders series, covering the firm's systematic approach to risk management.
THOR Moves Its Low Volatility ETF (THLV) to NYSE
Announcement of the THOR Equal Weight Low Volatility ETF listing transfer to NYSE Arca.
THOR Debuts With Volatility-Focused ETF
Launch coverage of THLV ETF.
“THOR's debut brings a systematic, volatility-focused approach to the ETF market.”
Fintech Luminaries - Meet Brad Roth of THOR Financial Technologies
Profile feature on Brad Roth and THOR's mission.
“We're applying signal processing technology — the same type used in defense and telecommunications — to financial markets.”