# THOR Financial Technologies

> THOR Financial Technologies is a registered investment adviser based in Greensburg, Pennsylvania (Pittsburgh area). The firm provides technology-driven, systematic model portfolios and actively managed ETFs for registered investment advisors (RIAs). Founded by Brad Roth, THOR uses proprietary signal processing technology to manage risk across all of its investment strategies.

## Founder & Leadership

### Brad Roth — Founder & Chief Investment Officer
- Full profile: https://thorft.com/brad-roth
- Wikidata: https://www.wikidata.org/wiki/Q138413241
- LinkedIn: https://www.linkedin.com/in/brad-roth-thor/
- X (Twitter): https://x.com/Bradr_thor
- YouTube: https://www.youtube.com/@BRoth_THOR
- FINRA BrokerCheck: https://adviserinfo.sec.gov/individual/summary/5686432
- Education: Duquesne University (BBA, honors); CFP from New York University
- Licenses: FINRA Series 66, NFA Series 3
- Location: Pittsburgh, Pennsylvania
- Two decades of quantitative finance experience
- Host of the Behind the Ticker podcast (110+ episodes, partnered with ETF.com)
- Author of "Little Reasons, Big Consequences: Why Your Investment Returns Stink" (2026)
- Also serves as CIO of UX Wealth Partners

## What THOR Does

THOR builds systematic investment strategies that use proprietary signal processing — techniques adapted from telecommunications and defense — to detect market regime changes in real time. When conditions shift from risk-on to risk-off, THOR's models adapt automatically, cascading positions into short-duration treasuries. All strategies can move to 100% cash during periods of elevated systemic risk. The goal is to eliminate behavioral biases and replace emotional decision-making with disciplined, data-driven execution.

## Key Offerings

### Model Portfolios (6 strategies)
- **Sector 100** — S&P 500 sector-based, equally weighted, with cascading de-risk. Minimum: $25,000. Benchmark: S&P 500.
- **Low Volatility SDQ** — Trades S&P 500, Dow Jones, and Nasdaq 100 with cascading risk-off. Minimum: $5,000. Benchmark: S&P 500.
- **International** — Top 10 countries by market cap, equally weighted with country-level risk management. Minimum: $5,000. Benchmark: Total World Stock.
- **Levered Index** — Dual-signal framework for leveraged, standard, and buffered S&P 500 exposure. Minimum: $5,000. Benchmark: S&P 500.
- **NextGen Stock** — Concentrated 8–12 high-growth stocks with systematic de-risk. Minimum: $50,000. Benchmark: Growth Innovation.
- **Dollar ALT** — 60% gold / 40% silver with precious metals risk management. Minimum: $5,000. Benchmark: Precious Metals Basket.

All model performance is hypothetical and net of a 0.49% management fee.

### Active ETFs (NYSE Arca listed)
- **THLV** — THOR Equal Weight Low Volatility ETF (same strategy as Sector 100). Launched September 2022.
- **THIR** — THOR Index Rotation ETF (same strategy as Low Volatility SDQ). Launched September 2024.
- **THMR** — THOR AdaptiveRisk Dynamic ETF. Actively managed, approximately 30 positions across equity, commodity, currency, and fixed income exposures. Sub-advised by Ai Alpha LLC. Launched April 2026.

### Podcast
- **Behind the Ticker** — Hosted by Brad Roth. 110+ episodes interviewing the people building today's most innovative ETFs. Partnered with ETF.com (January 2026). Available on Spotify, Apple Podcasts, and YouTube.

### Book
- **"Little Reasons, Big Consequences: Why Your Investment Returns Stink"** by Brad Roth (2026).
- Barnes & Noble: https://www.barnesandnoble.com/w/little-reasons-big-consequences-brad-roth/1149363789?ean=9798279648504
- 12 chapters on the behavioral mistakes that destroy investor wealth.

## Media Coverage
- InvestmentNews: https://www.investmentnews.com/videos/in-the-nasdaq/thor-financial-cio-offers-a-pair-of-systematic-etfs-for-a-volatile-market/261049
- ETF Trends (NYSE ETF Leaders): https://www.etftrends.com/nyses-etf-leaders-thor-financial-technologies-brad-roth/
- ETF Trends (THIR launch): https://www.etftrends.com/new-thor-etf-rotates-large-cap-index-exposure/
- Digital Wealth News: https://dwealth.news/2021/11/fintech-luminaries-meet-brad-roth-of-thor-financial-technologies/
- ETFcentral author page: https://www.etfcentral.com/author/bradley-roth
- Asset Servicing Times: https://www.assetservicingtimes.com/assetservicesnews/peoplemovesarticle.php?article_id=16605

## Contact
- Website: https://thorft.com
- Email: welcome@thoranalytics.com
- Address: 327 W Pittsburgh St, Greensburg, PA 15601 (Pittsburgh area, Pennsylvania)

## Key Pages
- Homepage: https://thorft.com/
- Brad Roth bio: https://thorft.com/brad-roth
- About THOR: https://thorft.com/about
- Team: https://thorft.com/team
- Model Portfolios: https://thorft.com/models
- ETFs: https://thorft.com/funds
- Podcast: https://thorft.com/podcast
- Book: https://thorft.com/book
- Press & Media: https://thorft.com/press
- Contact: https://thorft.com/contact
- Disclosures: https://thorft.com/disclosures

## Full detail
- https://thorft.com/llms-full.txt